Being pushed forward by 9% increase of the comparable-store's sales adidas superstar income, its retail business has been grown 16% compared with the previous year's. Other business revenue was increased 32%, which was primarily profited from the powerful sales revenue increase produced by hockey products of Taylor May Adidas Golf and Reebok CCM.In the first quarter of 2012, Adidas Group's gross profit ration was fell off 0.7% Although the overall sales income which is the combination of products business and regional business is a positive number, and the sales income' portion of retail business with higher profit margin is also increased, the added input cost still can't be fully counteracted.

The market could be purified, consequently we will bring out plentiful revolutionary products and brand activities and we will go on elating all our customers and cooperative companions".On the basis of the fixed exchange rate to compute, the Greater China area's sales income was increased 26%, up to 385 million Euros. The adidas yeezy core sportive performance series has played a prominent impellent role for the sales revenue's growth. There are many consumes in both dealers' stores and self-supporting stores, and during the first quarter, the comparable sales revenue in self-supporting stores was grown 10%.Colin Currie, the General manager of Adidas Greater China area said: "apparently, our adidas tubular brand is flourishing in the market, and the market share is bigger and bigger.

In the previous two years, our business had been growing steadily, at the same time, the distribution link's quality was rigidly regulated and the shop's quantity, varieties and sites were upgraded, consequently we have gained the present position. In addition, we have also improved the products' series, brand marketing, and visual display in order to adapt to the Chinese consumers' increasingly complex and mature requirements". Normal 7.8 Å false false falseThe Adidas Superstars Mens Shoes are mainly a sports wear oriented product line.

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